Dualistic healthcare markets: the impact of boutique offerings.

The strategy of introducing specialty healthcare services into the global marketplace is timely, as improved techniques and technology enhance existing treatment interventions and populations are demanding increased access and high quality. In dualistic healthcare markets, countries with a national health service and a private sector, opportunities are either available or can be created to introduce boutique offerings either through strategic alliances or independently. The number of companies with a specialty service offering is increasing in healthcare as niche providers attempt to meet the demand for quality, service and accessibility that may be missing in comprehensive providers. The success of specialty companies in the U.S. within the healthcare arena may translate well into the international market if companies are focused and deliberate in their planning and implementation process.